Active use of projection installations is a characteristic feature of integrating innovative technologies into advertising and educational activities.

They are increasingly and boldly used at presentations, exhibitions, press conferences, scientific congresses, and during election campaigns.

The principle of their use is as simple as it is ingenious. All that is needed for this is a power source and a gobo projector. Unlike a regular projector, a gobo stencil projector can project images onto any surface. Walls of buildings and structures, whether it’s a residential apartment building, an office center, a supermarket, or manufacturing facilities. Floors, ceilings, tree canopies, asphalt, and sidewalk tiles. Vehicles and dense tree canopies.

The image created by special projectors is bright and contrast. It stands out distinctly from the tiresome billboards, signs, and banners that have taken over the streets and only irritate passersby with their dullness and intrusiveness. Dust and soot do not settle on the light picture, and dirty streaks do not appear on it after a heavy rain. It attracts the attention of city dwellers and piques their interest. Inside buildings, this technology is typically used when it is impossible to install video walls or video cubes, or when you need a large-sized projection in an unexpected and unusual place.

The effectiveness of projection equipment depends on its correct installation and configuration.

In this case, the assistance of an experienced specialist is required. But in addition to technical issues, there are also media-related questions. It is important not only how the image is projected but also what will be shown to the audience. Recording quality content, creating and personalizing the software part of the project, setting up a computer network, remote control of projection equipment – all of these also require the assistance of professionals.

The creation of projections on glass surfaces is gaining popularity. For example, a shop window performs its usual functions during daylight hours but turns into a huge dynamic canvas filled with fantastically clear images and vibrant colors as dusk falls. In this case, windows of any size and shape can be used, and the content of the advertisement depends entirely on the client’s ideas and needs.

Creating advertising content is a strictly individual process aimed at attracting potential customers and presenting the advertised product or service as fully and positively as possible. The way this information is presented allows for keeping the attention of viewers for a longer period than traditional forms of advertising. The result of such an advertising campaign is increased sales, rapid promotion of the advertised brand, and victory over competitors.

An interesting option is the projection of advertisements on horizontal surfaces such as floors or sidewalks.

It evokes a positive reaction and interest from onlookers, is quite unconventional, and does not require significant financial expenses. The most cost-effective option in terms of price is advertising using gobo projection.

The effectiveness of advertising is measured solely by the level of consumer demand.

If sales increase, the advertising campaign is effective. A decrease in demand or maintaining it at the same level indicates that the money has been spent in vain.

Advertising campaigns conducted using gobo projection,

despite the novelty of this technology, have already proven their effectiveness. Gobo projectors create bright advertisements that attract the attention and interest of potential customers. Static and dynamic images can be projected, and the projection can be placed on the wall of a nearby building, a parked car, floors, ceilings, partitions, practically on any object in the material world. Metal products are practically eternal, can be used in any weather conditions, and are in high demand.

The power of the projectors and the quality of the optical lenses used allow for demonstrations both during the day and at night, indoors and outdoors. In any conditions, the brightness and clarity of the image are maintained. The potential of this technology has already been appreciated by the organizers of large shows and concerts, wedding planners, corporate event organizers, event agencies, and participants in various exhibitions and presentations.

With gobo technology, you can project:

– Any photographs.
– Company logos.
– Monochromatic and polychromatic patterns.
– Posters and images.

Creating images for gobo projection:
The most cost-effective method is to print the desired image on special film using a printer. The resulting templates are less durable and produce lower-quality images compared to glass or metal lenses. Metal products are virtually eternal and can be used in any weather conditions. They are manufactured relatively quickly and are in high demand.